THE RISE OF UNMANNED STORE IN CHINA
Before stepping into China market, Australian companies shall know China retail market evolution has been taking its way, and the consumer behavior is different there. More than 1.1 Billion people in China are using WeChat. The coverage of this App is almost 100% in domestic consumers. WeChat account is linking to mobile payment gateway, nowadays even a street food stall accepts mobile payment in just one scan on mobile phone. For Chinese consumers, buying is as easy as just tap and go.
Jack Ma, the founder of Alibaba group said : “未來60%-80%是新零售 電商不改革就沒前途”. Basically he was saying 60% to 80% ecommerce will need to change to survive in the near future, the “new retail” will be an inevitable trend . You might heard of TAOCAFE of Alibaba group, the “unmanned store” that implemented with Jack Ma’s new retail concept: Consumers scan the QR to get products information, and check-out automatically all through the mobile device (phone). Here is the catch: the two major services of an unmanned store are “Information of products” and “convenient mobile payment automation”.
MODERN RETAIL TECHNOLOGY
Australian Brands that wish to develop China market are looking for solution to place the goods into China retail channels; on the other hand consumers in China are looking to buy Made-in-Australia products from trusted channel. Chinese consumers are highly depending on mobile devices and loyal to famous brands that afford marketing campaign, and they tend not to trust brand they have not heard of, or without words of mouth. For premier brands, providing free samples for consumer trial is an effective and necessary investment to provide good user experience. SydneyDirect channel program adapts modem retail technologies and has the solution to meet the marketing trend.
Ecommerce Marketing Point Of Sales (EMPOS) system provide the solution to meet the modem retail trend. EMPOS is a AI-machine designed to suit for Chinese consumer behavior and has applied 7 international Patents in User Data Collection Technique, Data Distribution Analytics, and Innovative ID Design. The system provides the best solution for O2O retail and involves a team behind to shelf the products and conducting real time campaign monitoring. Each EMPOS system is a physical mini shop designed to fit into office building lobby, corridor of shopping mall, or in a public metro station; it’s comparably small in foot print, however it is capable of stocking hundreds of commodity items connecting to an AI-managed backend, which is able to
– Collect and analyse consumer behavior data.
– Run branding & sales promotion and advertising, interact with consumers through the 50″ touch screen.
– Facilitate mobile commerce, accept cross border orders.
PRODUCTS SPEAK FOR BRAND
In Shanghai city, one hundred EMPOS have been installed in office buildings and Metro stations, reaching over 800K Pedestrians per day. Pedestrians who see the advertisement on the EMPOS can scan the QR from the large 50″ touch screen and interact to get more product information. They can redeem instantly a free sample or purchase the items, depending on the offer. Currently EMPOS has obtained 200K active members, and the Big Data is increasing rapidly.
100 EMPOS systems have been installed, reaching over 800K people each day.
EMPOS O2O SOLUTION
O2O stands for Online to Offline and also Offline to Online. It is a business model that bridges the gap between Online and offline retail worlds by drawing potential customers from Online to Offline stores and also enabling the offline store customers to seamlessly have an online shopping experience. SydneyDirect EMPOS is designed with O2O solution and also has the features of the unmanned store. It interacts with consumers to provide product information, and consumers can get samples and/or purchase items from EMPOS directly.
EXPERIENCE OFFLINE AND PURCHASE ONLINE
For most Australian merchants, seeking right local partner in China can be very costly, not to mention time consuming to get products certified for official import. Cross border ecommerce is a most fast and easy model for China market entry. EMPOS is a system that helps international brands to launch their products for consumer experience, and lead consumers to complete online purchase. SydneyDirect China Channel program provides merchants these services and solution:
– Brand & Products promotion and advertising through digital signage large screen
– Package EMPOS into your sales KIOSK with Brand/Product theme
– Sample dispatch with smart AI system
– Receive cross border online order
– Wechat social media promotion
– Cross border logistics service
– Road show
– Analytics report
Recent statistics has shown very high ratio of 30% sales conversion following remarketing promotion through a trusted channel. Skincare, organic products, and health supplements are perfect categories to join this channel program. Interested? Please contact info@sydneydirect.com.au to inquire.
SHOWCASE : E-posters rotate 4320 times on a EMPOS daily
SHOWCASE: Popular Client Brands
