It is a common sense Wechat is the social network that widely use by the Chinese people, but why Wechat become so popular in China?
The term “Contextual Commerce” may have the explanation. Contextual Commerce is the game changer in modern shopping, in simple words it is about enabling people to buy seamlessly through social platforms, eWallets, SMS with very little need to complete checkout details.
Wechat ticks all points as a Contextual Commerce platform. It is currently the best developed social platform globally for Contextual Commerce. WeChat is a SMS social platform with million vendors and billions buyers, who can use Wechat Pay (eWallet) to complete transaction in one scan.
WeChat has been developed as an Operation System (OS) with a lot intended control by its owner Tencent group, making it a very exclusive system. Wechat store and applications are written by “mini program” which is unfamiliar to most website developers. So many companies find very hard to deploy WeChat solution in house, as there are both native language and programming language barrier.
If you are looking to embrace contextual commerce with Wechat solution, SydneyDirect empowers our clients with fully managed Wechat merchant package, from Official Account registration to functional setup, building content linking to bilingual shopping cart with international payment gateways. Join us now!