From Australian business prospective, cross border ecommerce involves a big task concerning cross platform digital transformation between Windows OS and WeChat APP. There are many elements to implement.
1. Provide Chinese user interface, add Chinese language content for user-friendly shopping experience.
2. Linking existing websites with WeChat social marketing
3. Expanding Ecommerce with Mcommerce
4. Includes Chinese payment WeChatPay and Alipay
SydneyDirect provides a cross platform marketing portal with all the above solution.

SydneyDirect WeChat official account with menu tab to link to the ecommerce site https://sydneydirect.com.au/
Users can bind his/her WeChat account as a member with a single click

SydneyDirect.com.au home page in mobile device are with sticky menu which is similar to WeChat native layout.
Chinese users can use their Alipay or WeChatPay to complete the purchase in one click.

When one is under Wechat APP to view SydneyDirect website, one can click on the green Wechat sign to log-in button to bind his account as a member in SydneyDirect.