Thinking of launching your business in China? Cross Border E-Commerce (CBEC) would be the best entry model for most Australian brands.
There are good reasons why cross border e-commerce is the best entry mode to Chinese market:
- Legal Aspect: China has stringent, complex regulation for import, and most likely your products are not yet certified to do official import. It may take over 6 months for a product to obtain its certificate to be qualified for official import.
- Cost Aspect: Products that in the CBEC allowed (preapproval) categories are exempt from normal import tax and GST (17%) and consumption tax (70%). CBEC import model is applicable to a lower rate 60% if need to do custom clearance. CBEC personal parcels under RMB2000/shipment are exempt from custom duties, so it is a great save for consumers to purchase from overseas marketplace.
- Logistics issue: Currently in Australia there are logistics companies competing with each other, shippers will have the privilege to choose from them and use their bonded warehouse service before establishing a Chinese operation to handle these queries.
For those who are seeking to sell products online to Chinese consumers, here is a comparison of SyndeyDirect with JD, and Tmall.
 |  |  | |
| Country of Origin | HongKong (China) | HongKong (China) | Australia |
| Domain | JD.hk not JD.com | Tmall.hk not Tmail.com | SydneyDirect.com.au |
| Support language | Chinese | Chinese | English interface and Chinese content. |
| Support currency | RMB | RMB | AUD, RMB, multi-currency interface. |
| Cost to open a store | USD15,000 security bond +USD1,000 annual fee | AUD60,000 security bond + AUD6,000 annual fee | Account fee from AUD990. |
| Complexity to setup | difficult | difficult | Through comprehensive Vendor Dasboard with great support. |
| Target market | China | China | Chinese comsumers in Australia, China & Worldwide |
| China Payment Gateways | yes | yes | Alipay, WechatPay |
| PayPal | no | no | Yes |
| Translation service | NA | NA | Yes |
| Marketing service | NA | NA | Yes. Standard merchant packages. |
SydneyDirect is best marketplace for Australian SME companies wish to develop Chinese market. Sign-up now and Become Vendor,
